The first AI content platform governed by your brand rules, not generic training data.

Everything you need to get started with Scribe

1. Welcome to Scribe

What Makes Scribe Different

Scribe is the first AI content platform governed by your brand rules, not generic training data. Every piece of content is shaped by your tone of voice, messaging, products, and compliance requirements.

Built in New Zealand by D3 in partnership with AI specialists Supahuman, Scribe combines brand governance, platform expertise, and advanced AI models into one operational system.

The Three Brains Behind Scribe

The Brand Brain

Captures and governs everything that makes your brand unique — tone of voice, messaging, products, and compliance rules — ensuring every output stays on brand.

The Performance Brain

Applies proven SEO, AIO, CRO, and content performance expertise so every piece of content is designed to be found, read, and acted on.

The Model Brain

Currently powered by Gemini 2.5, with the flexibility to change models as required — always selecting the best AI for each task without compromising brand integrity or performance standards.

Together, these brains produce content that's ready to perform across every channel, every time. Content that sounds exactly like you, performs like best-in-class digital marketing, and scales infinitely.

Why Scribe vs Generic AI Tools?

While tools like ChatGPT offer convenience, they introduce significant limitations for established brands:

Challenge Generic AI Scribe
Brand Governance Can't maintain your brand voice at scale Your Brand Brain ensures consistency across all outputs
SEO Intelligence No keyword integration or search optimisation 20 years of D3's SEO expertise built in
Data Security Your data may enter training sets Your data never leaves your control
Scalability Manual, one-by-one execution Scales from 10 to 1,000 pieces without quality degradation

📺 Introduction to Scribe

2. Getting Started

Accessing Scribe

1

Log In via Google

Navigate to your Scribe workspace URL (provided during onboarding). Click "Sign in with Google" and use your company Google account to authenticate. If you don't have a Google Workspace account, contact your D3 account manager to arrange alternative access.

2

Explore the Dashboard

The main interface greets you with "What can I help with?" and offers quick-start options for common content types:

  • Generate long-form content
  • Generate short-form content
  • Generate product descriptions
3

Familiarise Yourself with Navigation

The left sidebar provides access to:

  • Copilot: The main chat interface for creating content
  • Chat history: Access previous conversations and outputs
  • Settings: Workspace configuration and preferences

The top-right shows your active Brand Brain (e.g., "D3 Scribe") and a "New Chat" button to start fresh conversations. Your brand context is always active in the background.

4

Upload Documents (Optional)

You can upload reference documents directly in the chat using the "Upload Document" button. This is useful for providing additional context for specific content requests, such as a competitor article to differentiate from or a brief document.

📺 Platform Navigation Tour

Your First Content Request

Scribe works conversationally. Simply type what you need in plain English. For example:

Example prompts:

  • "Write a blog post about [topic] for our website"
  • "Create social media captions for our new product launch"
  • "Draft an email newsletter announcing [event]"
  • "Generate SEO-optimised product descriptions for [product range]"

Scribe will automatically apply your brand guidelines, tone of voice, and messaging framework to everything it produces.

3. Your Client Brain

The Client Brain is where all your brand intelligence lives. This is the foundation that ensures Scribe produces content that sounds authentically like you.

Important: Keep your Client Brain up to date. The quality of Scribe's output directly depends on the quality and currency of your brand documentation.

Client Brain Folder Structure

Your Client Brain is organised in Google Drive with the following structure:

🧠 [Your Company] - Scribe 2025
📁 Brand Guidelines
  • Character & Tone
  • Brand Persona
  • Brand Archetypes
  • Messaging Framework
  • Brand Voice Guidelines
  • Campaign Platforms
  • Brand Purpose & Benefits
  • Brand Manifesto
📁 Product & Services
  • Product Catalogue
  • Product Analysis
  • Service Descriptions
  • Pricing Information
  • Technical Documentation
📁 Market Context
  • Competitor Analysis
  • Market Research
  • Industry Trends
  • Terminology Glossary
📁 Customer Intelligence
  • Customer Personas
  • Audience Insights
  • Journey Maps
  • Testimonials
📁 Examples
  • Approved Blog Posts
  • Social Media Posts
  • Email Campaigns
  • Case Studies
📁 Compliance & Legal
  • Regulatory Guidelines
  • Disclaimers
  • Prohibited Language
  • Approved Claims

What Goes Where

Folder What to Include Why It Matters
Brand Guidelines Brand style guide, voice documentation, messaging framework, brand manifesto/purpose, vision & mission statements, brand archetype documentation Ensures all content sounds authentically like your brand
Product & Services Complete product catalogue, service descriptions, feature documentation, pricing information, product roadmap communications, technical documentation Enables accurate product content and descriptions
Market Context Competitor analysis, market research reports, industry terminology glossary, customer service scripts, sales enablement materials Helps position content competitively
Customer Intelligence Customer personas, research reports, voice of customer data, customer journey maps, support ticket analysis, customer testimonials Ensures content speaks to the right audience
Examples High-performing blog posts, website copy, product descriptions, social media posts (by platform), email campaign content, press releases, case studies Provides concrete examples for Scribe to learn from
Compliance & Legal Regulatory guidelines, legal review examples, prohibited language list, approved claims database, terms & conditions, privacy policy language Prevents compliance issues and legal risk

📺 Understanding & Updating Your Client Brain

Pro Tip: Keep It Current

Schedule a quarterly review of your Client Brain. Update product information when ranges change, refresh messaging documents after campaigns, and add new approved examples regularly.

Updating Your Client Brain

Your Client Brain lives in Google Drive, which means your team can update it directly. Here's how:

1

Access the Folder

Open the Google Drive link provided during onboarding, or search for "[Your Company] - Scribe" in your Google Drive. Bookmark it for easy access.

2

Edit Existing Documents

Open any document and make your changes directly. For example, if you've launched a new product, update the Product Catalogue spreadsheet. Changes sync automatically.

3

Add New Documents

Upload new files directly to the appropriate folder. Use clear, descriptive file names (e.g., "Q1 2026 Campaign Messaging" rather than "New doc"). Supported formats: Google Docs, Sheets, PDFs, Word documents.

4

Notify D3 of Major Changes

For significant updates (new brand guidelines, major product launches, compliance changes), let your D3 account manager know so they can ensure Scribe is fully updated.

What NOT to Do

  • Don't delete existing documents without checking with D3 first
  • Don't reorganise the folder structure — Scribe relies on the current setup
  • Don't upload confidential documents you wouldn't want referenced in content

4. Creating Content

Content Types Scribe Excels At

Content Type Best For Typical Turnaround
SEO Articles Website content, blog posts, resource pages Minutes
Product Descriptions E-commerce, catalogues, specification sheets Minutes
Social Media Posts, captions, campaign content Seconds
Landing Pages Campaign pages, conversion-focused web content Minutes

The Content Multiplication Effect

One strategic theme can become: 5 SEO-optimised articles targeting different keywords, 15 social posts across LinkedIn, Instagram and Facebook, 3 AI-structured responses for different query types, plus multiple formats including long-form, snippets, FAQs and guides. Same core message, native to each platform's format.

Writing Effective Prompts

The better your brief, the better the output. Include:

Essential Brief Elements

  • Content type: What format do you need?
  • Topic/subject: What is this content about?
  • Target audience: Who will read this?
  • Goal/purpose: What should this content achieve?
  • Key messages: What must be communicated?
  • Length/format: Any specific requirements?
  • Keywords: For SEO content, include target terms

Example: Good vs. Basic Prompts

Basic prompt: "Write a blog post about pet food"

Better prompt: "Write a 1,200-word blog post about the benefits of air-dried pet food for dogs. Target audience is health-conscious pet owners aged 30-50. Primary keyword is 'air-dried dog food benefits'. Include our key message about natural nutrition and quality ingredients. The tone should be informative but warm."

📺 Writing Effective Briefs

Iterating and Refining

Scribe works conversationally, so you can refine outputs naturally:

Tips for Effective Conversations

Do

  • Be specific about what you want — audience, purpose, length, tone
  • Provide context: "This is for our monthly newsletter to existing customers"
  • Ask follow-up questions: "Can you make version 2 shorter and punchier?"
  • Reference your brand materials: "Use the tone from our Brand Voice document"
  • Request variations: "Give me three different headline options"

Avoid

  • Vague requests like "write something about our products"
  • Assuming Scribe knows recent news or events (provide context)
  • Skipping the review step — always check outputs before publishing

Using the Chat History

All your conversations are saved in the left sidebar. You can:

5. Workflows & Processes

Depending on your plan, you'll either be creating content yourself (Self-Serve) or have D3's SEO team produce content on your behalf (Managed). Here's how each workflow operates:

Option 1: Self-Serve Workflow

With Self-Serve, your team has full platform access and creates content independently using Scribe.

1

Brief

Prepare your content brief with all essential elements. The more context you provide, the better the output.

2

Generate

Submit your brief to Scribe. For SEO content, Scribe will apply performance best practices automatically.

3

Review

Review the draft output. Check for accuracy, brand alignment, and completeness. Note any adjustments needed.

4

Iterate

Request refinements conversationally. Scribe retains context from your conversation, so you can build on previous outputs.

5

Approve & Publish

Once satisfied, export the content for your CMS or publishing platform. Always do a final human review before publication.

Option 2: Managed Workflow

With Managed, D3's SEO team uses Scribe to produce content on your behalf each month—either 20 or 80 articles depending on your plan. Here's how it works:

1

D3 Creates Content List

At the start of each month, D3's SEO team will prepare a proposed content list for the following month, based on your strategy, keyword opportunities, and business priorities.

2

Client Approves or Edits

You'll review the proposed content list. Approve topics as-is, suggest changes, swap out articles, or add specific requirements before we proceed.

3

D3 Delivers Articles

D3 will produce the agreed number of articles using Scribe. Depending on your preference, we'll either send drafts for your approval or upload directly into your CMS, pending publication.

4

Client Reviews & Publishes

For each article, you can edit, request revisions, reject, or publish. You retain full control over what goes live on your site.

Managed Plan Output

  • Standard: 20 articles per month
  • Enterprise: 80 articles per month

Your D3 account manager will confirm your specific allocation and delivery schedule.

Multi-Format Content Creation

One of Scribe's strengths is generating multiple formats from a single brief. For example, from one product launch brief, you can request:

Simply ask Scribe to "create content for multiple channels" or specify each format you need.

Batch Content Creation

For efficiency, Scribe can handle batch requests. This is particularly useful for:

6. Best Practices

Golden Rules for Scribe Success

  • Be specific: Detailed briefs produce better content
  • Iterate: Use conversation to refine outputs
  • Keep your Client Brain current: Update regularly
  • Always review: Human oversight remains essential
  • Add good examples: Show Scribe what success looks like

Maintaining Brand Consistency

Scribe learns from your Client Brain, so consistency in your source documents matters:

SEO & AIO Optimisation

Content today must work across three layers: traditional search rankings, AI-generated summaries, and conversational AI responses. Scribe's Performance Brain optimises for all three.

Why AIO Matters: 50% of 18-24 year-olds now use AI tools for purchase research. If you're not in AI-generated answers, you effectively don't exist for a rapidly expanding market.

Enhance results by:

Compliance Considerations

If your industry has regulatory requirements:

7. Frequently Asked Questions

How does Scribe know my brand voice?

Scribe reads and learns from all documents in your Client Brain — your tone of voice guidelines, brand persona, messaging framework, and content examples. This brand intelligence is applied to every piece of content automatically.

Can I use Scribe for regulated industries?

Yes. Upload your compliance requirements, disclaimers, and prohibited terms to the Compliance folder. Scribe will incorporate these constraints. However, always have compliance-sensitive content reviewed by your legal team before publication.

How do I update my brand information?

Simply update the relevant documents in your Google Drive Client Brain folder. Changes are reflected in Scribe's outputs once the documents are synced. Contact your D3 account manager if you need help with significant updates.

What's the difference between Self Serve and Managed service?

Self Serve: You have full platform access and create content independently using Scribe. Your team briefs Scribe directly and manages the content workflow.

Managed: The D3 team handles content production on your behalf. You provide strategic direction, and the D3 SEO team creates SEO-optimised articles delivered CMS-ready. Speak to your account manager about which approach suits your team.

Does Scribe use my content to train its AI?

No. Your brand data is not used to train AI models. Scribe uses your Client Brain to contextualise outputs for your brand only — your information stays private and is not shared with other clients or used for model training.

How long does content generation take?

Most content is generated in seconds to minutes, depending on length and complexity. Long-form SEO articles typically take 1-3 minutes. Social posts and short copy are nearly instant.

Can multiple team members use Scribe?

Yes. Your Scribe workspace supports multiple users. Contact your D3 account manager to add team members and configure access levels.

What file formats should I use for Client Brain documents?

Google Docs, Google Sheets, PDFs, and Word documents all work well. For product catalogues with structured data, spreadsheets are recommended. For narrative content (brand voice, personas), documents are best.

8. Troubleshooting

Common Issues & Solutions

Issue Likely Cause Solution
Content doesn't sound like our brand Client Brain may be outdated or incomplete Review and update your Brand Guidelines folder with current tone and messaging docs
Product information is incorrect Product docs may be outdated Update Product & Service folder with current catalogues and specs
Content is too generic Brief may lack specificity Provide more detail in your prompt — audience, purpose, key messages
Missing required disclaimers Compliance docs may not be uploaded Add required legal language to Compliance folder
Output is too long/short Length not specified in brief Include word count or length guidance in your prompt
Can't access workspace Login or permissions issue Contact your D3 account manager for access support

When to Contact Support

Contact your D3 account manager if you experience:

9. Getting Support

Your D3 Support Team

As a Scribe client, you have direct access to the D3 team for platform support, strategy questions, and ongoing optimisation.

Contact Methods

Resources

Feedback Welcome

Scribe is continuously improving. If you have suggestions for new features, content types, or workflow improvements, let your D3 account manager know. Your feedback directly shapes the platform's development.